Archive for » October, 2009 «

28
Oct 2009

Making Social Networking History

Sabrina Gibson

Learn how a creativity coach. Connie Harryman is using Social Networking to grow her business.“>

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. http://www.SocialMaximizing.com/socialnetworking

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Category: Social Networking  Tags: , ,  Leave a Comment
27
Oct 2009

9 Tips to Writing a Powerful eBook

Sabrina Gibson

Show your expertise with an eBook

Show your expertise with an eBook

An eBook is simply an online book that allows you to shine as an expert.  An eBook would address a specific topic for a specific target audience.  You would market the eBook and then people who are interested would be able to go to a webpage and download the eBook instantly.  I started with an eBook and later expanded it and turned it into a full book.  My eBook was a valuable tool in helping me generate leads and build a list.  Here are 9 tips so you can offer a tremendous value, build a huge fan club and create an outcome you desire.

1.      Ask your audience what they would like to learn before you write the eBook – ask them “What would be 3 key things you would like to know about ______” Let them know you are writing an eBook and ask them what they would like to see….this will position you to be able to market to them later and give you valuable insight as to what to include.

2.      Determine if you are going to sell your eBook or use it to build a list.

3.      Regardless of the answer in #2 – you will want to have a landing page for your eBook. This would be a way for you to automatically deliver the eBook. I would consider doing “how to effectively implement the eBook” with mini training in the form of auto responders. These can be straight text and/or videos. I would opt for videos. The more someone hears and sees you the more credibility and trust you will gain. You can leverage these emails by gently offering an “up sell”. I would do this every 4th email.  The idea is to offer value, value, value, value + an up sell.

4.      Don’t offer FLUFF – give real information that can be applied right now. An eBook is a taste of what you can do for them. I have landed numerous speaking engagements and clients as a result of the information I delivered in my eBook.

5.      Get someone to edit and format it for you so it looks AMAZING. Pictures are really wonderful. The more professional and well put together you make it – the more value it will have.  If you are not an accomplished writer – get your thoughts together as much as possible and then have a great writer put the polishing touches on it.  They can keep your voice, style and personality in it.

6.      Allow your personality to shine in the eBook. If you are funny….then use your sense of humor. If you are straight forward…then be straightforward.

7.      Write your eBook as if you were writing it for a brand new prospect – meaning…write towards one person….write in simple language….don’t use jargon….make it so easy for someone who knows nothing about what you do to follow and implement.

8.      Use specific examples = tell a specific story about the challenges, solutions and outcomes of the example. If you can, get a testimonial from the person you worked with and person to share them in the eBook. Real people like real examples – it will also show you have a proven system.

9.      Have fun….an eBook doesn’t have to be a novel. In fact short and concise works! Remember you can always go deepen with additional eBooks. Again, when you understand the purpose of what you want to gain from doing this eBook, then you will be able to put together a powerful strategy.

Once you have your eBook up and complete, you can share the link to download it with your Social Networks.  What questions do you have about writing or marketing an eBook? What advice can you share that has worked for you?

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. http://www.SocialMaximizing.com/socialnetworking

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Category: Social Networking Tips  Tags: , , , , ,  4 Comments
07
Oct 2009

What I Learned from Joel Bauer

Sabrina Gibson
Joel Bauer Trains Millionaires

Joel Bauer Trains Millionaires

Every once in awhile you stumble upon something that helps you grow your business at a rapid rate.  I had the pleasure of meeting Joel Bauer early this year.  In a very short amount of time, I was able to learn proven strategies from him and then implement them into my business.  If you are doing anything with Social Networking, this is the perfect compliment.  If you are thinking about starting or growing a business, Joel Bauer’s training is a MUST!

The results?  I implemented 10% of what he taught me and it generated double the sales.  That motivated me to do more.  So far, I have implemented a total of 20% of what he has taught me and it has tripled my sales.  I have generated an extra $30,000 this year and I expect that number to double by the end of the year.  It happened so quickly and it was so easy I was amazed.

Here are a few things I have learned so far:

  1. By making subtle changes to what I wear, I can increase how I am perceived.  I can command attention faster.  (Hey, I am an only child so getting attention is a great thing for me. ) It sounds really basic, but this has made a huge impact for me.
  2. I now have a powerful answer when someone asks me “What do you do?”  In fact, just 1 day after creating this at Joel’s event, I was on a plane flying home.  The lady next to me asked me “What do you do?”  When I told her (using what Joel had taught me) I couldn’t even finish what I was saying.  She was jumping up and down in her chair and saying, “Is that what you do?  I need that”.  When I finished she said, “WOW!  I am so glad I met you, can I have a card?”  Ironically…I had packed my cards and just said “No” and before I could explain she said, “Of course you don’t….you don’t need cards”.  Never has that happened to me before meeting Joel.
  3. My digital camera is now my friend.  I don’t go any where without it.  I have produced massive opportunities just by having my camera.  Joel teaches you simple things to create massive publicity and testimonials using your digital camera.
  4. Through some powerful exercises, Joel gets you connected to your heart.  You are able to express what you are passionate about very quickly.  Once you identify that, he shows you how to then speak from the heart in everything you do.   Now, when I speak, people come up to me and hug me and say “thank you!  I really get who you are and how you can help me”.
  5. LEVERAGE.  Joel shows you how to leverage what you are doing so you generate massive results from each action.  As he says, “Most businesses fail because they don’t have a system”.  He gives you a system so easy a child could do it.
  6. Tell people what you do GUARANTEED.
  7. Simplify. Simplify. Simplify.

Joel is one of the world’s top mentors.  He has worked with Mark Victor Hansen (The Chicken Soup for the Soul Author), Robert Allen (Multiple Streams of Income Mentor), Francis Ford Coppola and Bill Clinton.  He is one of the most amazing speakers I have ever seen.  He has spoken on the stage with Tony Robbins, T. Harv Eker, Les Brown and pretty much every top speaker in the world.

Bottom line, what he does WORKS! It is proven.  If you have a desire to create massive results in your business right now, I would love, absolutely adore having you at a half day training with Joel Bauer in Newport Beach, CA on October 22nd.  You can learn more by clicking here.

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. http://www.SocialMaximizing.com/socialnetworking

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Category: Business Marketing  Tags: , , , , ,  Leave a Comment
05
Oct 2009

Powerful lessons for life

Sabrina Gibson

In Loving Memory of Dr. Randy Pausch

This is one of the most powerful talks I have ever heard.  It helped me put things into perspective.  I was struggling with a business issue and it felt tiny after watching this video.  Some of the key things highlighted in this video:

  1. This talk is about life not death.  It is about achieving your childhood dreams.
  2. When someone is going to ride you – they care to make you better….when they don’t say anything it means they have given up on you.
  3. The brick walls are there not to keep you out.  They are there to prove to you how much you want something.
  4. Have a sense of fun in everything you do.
  5. In life we get a choice:  People or Things.  What really matters the most?
  6. Which are you in life?  Are you a tigger (energetic, optimistic, curious, enthusiastic, they have fun) or an eyeore
  7. If you want to achieve your dreams: Work and play with well with others.
  8. Tell the truth.
  9. Good apology has 3 parts.  1.  I am sorry 2.  It was my fault 3.How do I make it right?
  10. If you wait long enough people will show their good side.  Be patient.
  11. Show gratitude.
  12. If you live your life correctly, the dreams will come to you.

What are some of your life lessons? Who are your life teachers? Please share your thoughts.

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. http://www.SocialMaximizing.com/socialnetworking

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Category: Inspirational  Tags: , , , ,  6 Comments
02
Oct 2009

What is the key to a successful live event?

Sabrina Gibson
Make Your Event a Success

Make Your Event a Success

Let’s face it, the economy is not the same as it was 6 months ago.  People are becoming a lot pickier with their time and money.  I work with a ton of professional speakers.  Many of them are telling me how different it is to speak.  Events that would usually have 400-500 people are lucky to get 100 people.

Everything seems to be shifting online.  Having produced several live events, I still feel you can have a successful and profitable event.  A friend of mine asked me about this and here is what I had to say:

What is the key to pulling off a successful event (content & guest speakers)

Understanding what your target market wants and giving it to them. There are several key pieces to having a successful event:

  1. The right message for the right audience
  2. The best speakers (you can get top speakers if you can book seats) Then you do a split with them. They pay their own way…..you share in the sales they make.
  3. GREAT and ample marketing. Typically it can take 3-4 months to put people into seats. Just depends on how big your network is to start. Many times you can find people with large databases to promote the event for a split of ticket sales. I would keep the seats a low price with high value to have more people in a room.
  4. Good use of time. Right now, people don’t want to have to spend a lot of time away.  I would consider doing a one day event, you can realistically have 4 speakers for the day. I would offer networking opportunities before, during and after the event to help boost attendance. You might want to offer a lunch so people can quickly get in and out of lunch and network together.
  5. Powerful branding…..the more people feel they understand you….the more you will sell. I learned this from my Mentor (one of the top closers in the world and one of the best event producers I have ever seen) Joel Bauer. I invite you to attend his events. Check out his upcoming events by going to www.JoelBauerSpeaks.com and click on Live Events.
  6. Follow up, follow up, follow up – when I book an event (and I have done many) I follow up with the attendees several times before the event to ensure we have the maximum attendance. People forget why it was so important to show up. My messages get progressively more energetic the closer an event comes.

Can you actually turn a profit from holding and event? YES!

  1. You can make money from ticket sales.  Again keep it low so you can increase attendance. Even if you do a 50/50 split with people to promote the event, you should easily be able to cover your costs plus a little extra with a well attended event. Shoot for 300 people and you will hopefully get 100. You can offer attendees to bring a friend, business associate or family member for half off or for free to boost attendance.
  2. You can make money from each speaker.  Most likely, this is where you will make the most money.  At least you should depending on how experienced your speakers are.  Right now, you can get pretty amazing speakers if you have a well attended event.   Do a 50/50 split and have them offer packages from $497 and higher. I would do a big bonus for anyone getting the whole package.  Meaning, if they purchase all packages you have a huge bonus for them.
  3. You can sell your next event and keep the excitement and momentum going.

What is your experience with live events?  Are you more likely to attend a free webinar or attend a live event?

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. http://www.SocialMaximizing.com/socialnetworking

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Category: Event Marketing  Tags: ,  Leave a Comment
01
Oct 2009

What is the SUM of your life?

Sabrina Gibson
Your life matters.

Your life matters.

Have you ever thought about what people would say about you once you have “graduated” from this life?  What would you like them to say?  Some people live their life by design but for most they kind of stumble through life.  What if you had a chance to look at your life and create whatever you wanted?  I found this exercise to be extremely empowering.  It allows you to really think about what you want to create so you can live your life with purpose and by design.   This was inspired by the poem “The Dash” by Linda Ellis.

WARNING!  This may bring up emotions for you.  This is totally normal.  Emotion is what moves us into action.  Allow this emotion to move you into your success.  The only person stopping you from what you want in life is you.  You have the power to do anything you put your mind to.  I believe in each of you.

When you “graduate” from this place and everyone has gathered to share their memories, thoughts and appreciation for your life.  How do you want them to remember you?  What do you want to leave as a legacy?  What did you contribute to this world in your lifetime.

Write it as if you could wave a magic wand and everything you ever wanted would happen and then some.  Write your perfect life in the Eulogy.

  1. Read “The Dash” poem before starting this exercise.
  2. Sit in a quiet place and close your eyes.  Imagine that your life has turned out exactly the way you wanted to from this place forward.  Imagine that all your dreams and your passions have been fulfilled.  What has happened in your life?  Visualize this and stay in this place.  Notice what you see and how you feel.  Most importantly, notice how you feel.  Put your hand over your heart as you feel this.
  3. Open your eyes, write down what you saw and what you felt in great detail.
  4. Write down a list of what you accomplished when everything in your life turned out.
  5. Answer these questions – based on your life turning out exactly the way you designed and that your dreams and passions have been fulfilled: (BE VERY SPECIFIC)
    • Who did you help? How did you help them.
    • What kind of person are you?
    • What did you do for the world? Your community?  Your family?
    • What positive change resulted because of what you created?
    • What did you create in your life?
    • What did you accomplish?
    • What put smiles on faces as a result of who you are and what you did?
    • If the paper could do one article on you – what would the article be about?
    • Describe your family, your friends, your business.
  6. Now, write 2 or 3 paragraphs about your life as if the person who loves you the most in this world wrote it.  They are honored to share about you and your life with others.
  7. Write your eulogy in your own handwriting.  Read it several times.  Make any necessary adjustments.
  8. If you feel comfortable, create a blog post and share your eulogy with the world.  Mine is below.  Please feel free to comment and share the link to your eulogy.

Sabrina Gibson lived a long, healthy and fulfilled life.  She looked 20 years younger than her actual age and had the energy of a 18 year old.  Knowing Sabrina meant knowing that your life was going to be better.  She literally gave people their lives back by taking a stand for their possibility. She listened carefully to everyone and instantly connected them with resources and people who could help them reach their dreams faster.

She was a living example of how to work smarter not harder.  She had the perfect balance of work and spent most of her time enjoying her children, grandchildren, family and friends.  She always made time to give a “hand up” and was a catalyst for getting people to take positive action in their life.  She was a powerful speaker, speaking on stages all over the world.  She spoke to over 2 million people.  She inspired and motivated many people with her real stories of overcoming adversity.  She was one of the greatest teachers in entrepreneurship, marketing and online strategies.

She entertained many with her funny stories and great sense of humor and taught by example.  Her life was a testimony that you can create millions from nothing, work little and generate massive results and do anything you put your mind to.  She built several multi-million dollar companies using her passion, drive and her attitude of “never giving up”.  She continually gave back in a generous fashion.  Her Foundation will leave a beautiful legacy of teaching, kids and adults, money management and entrepreneurship.

She was living proof that believing in yourself and taking action on your goals works. Her passionate spirit will be a part of everyone who met her. Her belief in God inspired hundreds to learn more about the truth the Bible teaches. If you met Sabrina, then more than likely you got a hug.  If you knew Sabrina, then you knew what it felt like to be loved.  She was one of the most loved and respected human beings on the face of the earth.

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. http://www.SocialMaximizing.com/socialnetworking

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Category: Inspirational  Tags: , , , ,  3 Comments