Social Networking Article: 9 Smart and Sticky Website Tips (Part 5)
You have a website. CHECK. You created a plan, hopefully before you built the website. CHECK CHECK. Now you want to make it really work for you. Imagine this, what if you could get 5,000 visitors to your site. Many companies can easily get that in a month. For this example, let’s say you get 5,000 visitors in a year. You offer something for free on your home page in exchange for someone’s name and email address. Yes, you have a sticky website. 10% of all the visitors leave their information which gives you 500 people in a list. Let’s say you can convert 2% of the list, or 10 people, into paying clients. (Don’t get caught up in the HOW right now.) If your average sale was $1000, then you would generate $10,000 per year in sales from your website.
The benefits of having a sticky website are HUGE. It is like casting a fishing net with yummy bait. The fish, your target market, are drawn in and then captured. Once you have a list, you can market to it for life. As my friend Eric Lofholm, one of the nation’s top sales trainers, says ”You market to them until they buy or die”. Now don’t take that literally. It means you keep marketing to them until they become a client or choose not to be on your list.
The question of the day is…”How can I make my website STICKY?” Good Question. Let’s explore some ways you can create a sticky website.
Offer a Free Report
Examples:
- Top 7 Deadliest Mistakes Athletes Make
- 3 Ways To Drive Traffic to Your Website
- 5 Secrets to Building Your Dream Home
- How to Get Financing in a Down Market – Simple Tips
- How to Buy a Car for 10% Less Than Sticker Price
- How to Negotiate for Free Stuff
Offer a Free Audio Download
Examples:
- 5 Secrets to Buying a New Home
- Funny Examples on Being a Better Parent
- Five (2) Minute Interviews of Successful CEOs
- How to Make Money on the Hottest Trends on the Internet
Offer a Free Video Download
Examples:
- NEW! Great Corporate Team Building Exercises
- Easy to Learn _________ Instructions (Piano, Computer, Soccer)
- The Funniest Pickup Lines in ACTION!
- How to Talk to Anyone, Any where, Any Time!
Offer a Free Gift
Examples:
- Free Coffee Travel Mug
- Free T-Shirt
- Free Basket of Goodies
- Free Mother’s Day Basket
- Free Travel Kit
- Free Book or A Free Chapter from a Book
Offer A Contest
Examples
- Register to win a Free IPOD or Palm. One giveaway each month.
- Submit the Best Headline and Win $100.
- Submit the Winning _________ and Win ______.
There are so many ways to create stickiness in your website. It is amazing how many websites are missing this key piece.
Tip #6 Create a freebie or a way to create stickiness in your website. Build stickiness into your website.
You can see the benefits of having stickiness and being able to increase your list and your revenue opportunity. What are some incredible sticky offers you have seen?
Next post, we will talk about the 4th and final ingredient for a successful website. Can you guess what it is?
You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business. www.FreeSocialNetworkingTraining.com
How did you like this Social Networking Article? Please leave us a comment. BONUS! Would you like to learn more about how to grow your business using a Social Networking system?Get your free Social Networking video training by going to: www.FreeSocialNetworkingTraining.com
Tags: contests, Eric Lofholm, free audio downloads, free gifts, free reports, free video downloads, headlines, internet marketing, lead generation, list building, marketing, professional speaker, revenue, sabrina gibson, sales, Smart and Sticky Websites, Social Networking Articles, successful websites, target market, website, website design, website development, Website Tips
April 4th, 2010 at 6:54 am
This is a fantastic post! (I am coming back to reblog this one in a bit…
) Have a great Easter!
September 2nd, 2010 at 3:34 am
I had to read your post twice to get the full impact of it. I appreciate reading what you have to say. It’s too bad that more people do not understand the benefits of coaching. Keep up the good work.
December 29th, 2010 at 6:47 pm
Thanks Arlinda. Having a great Mentor can mean the difference between driving a ferrari or driving a volkswagen.